[Japan tour 2025] Gotemba Premium Outlets

中文版請按此
 
Date: 9th January 2025 (Thursday)
 
 
After leaving Sengen Taisha, our next stop before leaving Shizuoka was Gotemba Premium Outlets (御殿場プレミアム・アウトレット). The outlet is located in the eastern outskirts of Gotemba city in Shizuoka Prefecture, about an hour's drive from Fujinomiya. The nearest motorway exit is Gotemba IC (御殿場 IC) on the Tômei Expressway. If you're coming from Tokyo or Yokohama and have an ETC card, it's a bit closer to use the ETC-only exit at Ashigara SA ( SA).
 
I'd known for a long time that there was a large outlet near Mt Fuji, but during my previous travels, I had focused more on western Japan and never had the chance to visit. However, shopping at an outlet in Japan is no longer a 'must-do' for me! After living in the UK, my desire to shop urges have drastically decreased. Moreover, shopping for luxury goods and European/American brand clothes and accessories in Japan isn't necessarily cheaper than in the UK (some items are actually dearer). For Todd, however, it's different; shopping at Japanese outlets is still cheaper than in Hong Kong. That's why it was his request to visit, and I'm glad we arranged to stop by!
 
Looking at Mt Fuji on the road out of Fujinomiya (photo by Todd)
 
Looking at Mt Fuji again as we exit the car park
 
West Zone, Gotemba Premium Outlets
 
For most of the journey, we had an uninterrupted view of Mt Fuji, which felt wonderful! The outlet has 4 multi-storey car parks scattered around, and parking spaces are plentiful and free. If you're not visiting during peak season, you can check online to see which car park is closest to your preferred stores. But if it's the peak season, like today, no matter which car park you choose, it's really up to chance. Once inside the outlet area, staff will direct you to a designated car park. We ere directed to P2, which is close to the West Zone.
 
Gotemba Premium Outlets is the largest outlet in Japan, with a commercial space of 61,000 square metres and about 290 brand stores. This is almost double the size of the largest outlet in the UK, Cheshire Oaks Designer Outlet, which has a commercial space of 37,000 square metres and 145 stores. The entire outlet is divided into three areas: West Zone, East Zone, and Hill Side.
 
The top floor where we had lunch at 'Hyôrokutei' (located in Hill Side)
 
Inside Hyôrokutei
 
My Calpis Soda
 
Todd's lunch – Steamed eel and chicken rice box (鰻と鶏せいろ蒸し重, JP¥1,800)
 
We arrived at Gotemba around 13:00, and the first thing we did upon entering the outlet wasn't shopping but finding something to eat! I grabbed a map of the outlet near the entrance and looked for something to satisfy our hunger. Since I didn't get to eat eel in Shimoda, I was determined to try it here. So, I chose the eel-specialty restaurant 'Hyôrokutei' (瓢六亭), located in Hill Side's High Street (the top floor). Once I decided, we dashed straight from the West Zone to Hill Side.
 
Taking the escalator to the top floor, I could already smell the strong scent of grilled eel from afar! The name 'Hyôrokutei' means 'Six Gourds', which in Japanese culture represent 'no illness and long-lasting health'. Hyôrokutei only has two branches, one at the outlet and the original shop at Fujiya Ryokan (富士屋旅館, a traditional Japanese inn) in Yugawara (湯河原), near Hakone (箱根). As a restaurant in a well-known traditional inn, the quality here seemed pretty reliable.
 
My lunch – Premium grilled eel rice box (鰻重【上】, JP¥4,800)
 
In Japan, much like in the UK, staff usually ask for drinks first before ordering food, so the first thing I did was check the drinks menu. Todd went with usual Coke, and I opted for a Calpis Soda (Yoghurt-flavoured soda). For the meal, Todd went for the eel and chicken combo, while I, having not had eel for a year, of course chose the full eel option! The portions come in three sizes: 'Superior' (), 'Premium' (), and 'Tenkamusô' (天下無双, Deluxe). Each set comes with pickles and soup.
 
Hyôrokutei uses freshly caught eel, which is slaughtered and grilled on the spot – not frozen or pre-made eel. They use the traditional Kansai method of grilling, where the eel is not steamed first but grilled directly over charcoal, giving it a crispy skin and firm, thick meat with a rich smoky flavour!
 
View of Mt Fuji from Hill Side Bridge (connecting Hill Side to East Zone)
 
The Great Dream Bridge (connecting West Zone and East Zone) with Mt Fuji
 
After our meal, it was time to shop. Our main target was the East Zone, which has stores like Adidas and Nike, which Todd wanted to visit, and New Balance, which I liked.
 
East Zone mainly features traditional sports and casual brands, including The North Face, Columbia, Timberland, and Levi's. West Zone focuses on luxury brands such as GUCCI, Burberry, Prada, and Calvin Klein. Hill Side features newer brands, lifestyle products, and restaurants, like Angès b, Lululemon, Seiko, Zwilling, Sanrio, and Lego. However, these categories are not strict, and there are exceptions, so it's best to consult the outlet map for more details.
 
Why did I say at the start of the article that I'm glad we included the outlet in our itinerary? Because I wore the wrong shoes to Japan this time. I packed a pair of shoes that weren't ideal for a long day of walking. The first two days in Tokyo were mainly spent walking and using the train services, and my feet were already in pain! After leaving Tokyo and driving, we didn't walk much, so it was manageable. But now we were heading back to Tokyo, where it would be packed trains and more walking. If I didn't buy a suitable pair of shoes, my feet would be in agony!
 
The only pair of shoes I bought from the outlet
 
I was focused, and once I got to New Balance, I headed straight for the clearance area. On the rack in my size, I spotted the '990v6 Made in USA' right away. After trying them on, they felt perfect – light, with a roomy toe area, and the cushioning and rebound on the sole were excellent. Since it was on clearance, the price was quite reasonable at JP¥24,320 (about £125).
 
Is it cheaper than in the UK? Comparing clearance items, the UK is actually cheaper. At JD Sports, an authorised retailer in the UK, the regular price is £200, but after discount, it's £135. During clearance, it could be further discounted by 15% or more. Plus, in the UK, during Black Friday before Christmas, you can often get double discounts, I've even bought three pairs of shoes from 'Made in England' series without spending £200 – two pairs of '1500' model and one pair of '670' model.
 
After I bought my shoes, it was Todd's turn to shop, and of course, he also bought something. Most stores in the outlet offer tax refund services, so foreign tourists can show their passports at checkout and have the tax deducted directly. No need to drag around a bunch of shopping bags to the tax refund counter, saving plenty of time! After shopping, it was time to leave Shizuoka and had back to Tokyo...
 
 
Article menu for this trip:
 
Pre-arrival [Japan tour 2025] From Manchester to London ~ Hilton Garden Inn London Heathrow Terminals 2 & 3
[Japan tour 2025] From Heathrow to Haneda: flight JL42 & immigration in Japan
Day 1 [Japan tour 2025] The Railway Museum, the largest railway museum in Japan
[Japan tour 2025] Daiba: The Life-sized Unicorn Gundam Statue & Odaiba Marine Park
[Japan tour 2025] Dormy Inn PREMIUM Ginza: bargain accommodation
Day 2 [Japan tour 2025] Asakua: Sensôji, one of major Buddhist temples
[Japan tour 2025] Yasukuni Jinja, a shrine of martyrs and the place of taboo
[Japan tour 2025] Crabs all-you-can-eat in Ueno: Gozzo Ueno Hirokôji
Day 3 [Japan tour 2025] Toyosu Market: Daiwa Sushi, and visiting the Fruit and Vegetable Market
[Japan tour 2025] Atami: Izusan Shrine & Atami Castle
[Japan tour 2025] Tsukinoakari, a hidden hotspring accommodation
Day 4 [Japan tour 2025] Izu Highland: Mt Ômuro and the Steak House Kanai
[Japan tour 2025] Katasekan Hiina, a seaside hotspring inn in Izu Peninsula
Day 5 [Japan tour 2025] Shimoda, the first step to modernise Japan
[Japan tour 2025] Mishima Main Shrine – say goodbye to Izu
[Japan tour 2025] Shuhoukaku Kogetsu: a hotspring inn in front of Mt Fuji and Lake Kawaguch
Day 6 [Japan tour 2025] The Torii Gate in the Sky, and Mount Fuji Panoramic Ropeway
[Japan tour 2025] Fujiyoshida Retro high street; famous food in Kawaguchiko – Hôtô; and the second dinner in Shuhoukaku Kogetsu
Day 7 [Japan tour 2025] Fujinomiya: Shiraitonotaki 'White Silk Fall'; and Fujisan Hongu Sengen Main Shrine, the orginal shrine of Mt Fuji
[Japan tour 2025] Gotemba Premium Outlets
[Japan tour 2025] Hotel Gracery Shinjuku: the Godzilla's hotel
Day 8 [Japan tour 2025] Kamakura: Tsurugaoka Hachimangû, Komachidôri high street, and the Kôtokuin (the Great Buddha statue)
[Japan tour 2025] Enoshima: please pay for the escalator
Day 9 [Japan tour 2025] Tokyo Tower; and Zôjôji, a Buddhist temple
[Japan tour 2025] Tsukiji Outer Market
[Japan tour 2025] Meiji Imperial Shrine, a Shrine for Emperor Meiji
Day 10 [Japan tour 2025] Narita Airport: see you, Japan!
 
 
Please following my Instagram:

[日本旅遊 2025] 御殿場 Premium Outlets

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日期:2025 年 1 月 9 日(星期四/木曜日)
 
 
離開富士山本宮浅間大社,我們便前往離開静岡県前最後一站──御殿場 Premium Outlets御殿場プレミアム・アウトレット)。Outlet 位於静岡県御殿場市東部郊外,從富士宮出發大概需要 1 小時,最近的高速道路出口為東名高速道路的御殿場 IC,如果從東京、横浜那邊過來又有 ETC 的話,使用足柄 SA 的 ETC 專用出入口會比較近一點。
 
很早以前便知道富士山附近有一個很大的 outlet;之前旅遊都集中在西日本,一直沒機會到訪。可是對於現在的正一來說,在日本逛 outlet 已不再是「必須項目」!到英國生活後,購物慾是斷崖式下降;再者在日本買奢侈品、歐美品牌服飾不用比英國便宜很多(有部分比英國更貴)!對於大佬卻不一樣,在日本 outlet 購物始終比香港便宜,這次也是他要求來的,還好真的有安排過來……
 
離開富士宮的路上依然看著富士山(大佬拍攝)
 
從停車場出來又是看著富士山
 
御殿場 Premium Outlets West Zone
 
整段車程大部分時間都是看著富士山,感覺非常好!Outlet 各個角落共設有 4 座多層停車場,停車位是蠻充足,而且免費停車。如果不是旺季來的話,可以先上網看看那一個停車場比較近自己心儀的品牌。但如果是旺季,好像正一這天,要停哪個停車場都是身不由己,進入 outlet 範圍後便會有大量指揮人員指示你到指定的停車場。正一這天便被安排到靠近 West Zone 的 P2。
 
御殿場 Premium Outlets 是日本規模最大的 outlet,商業面積 61,000 平方公尺,約有 290 家品牌商店。比起英國規模最大、鄰近利物浦的 Cheshire Oaks Designer Outlet 商業面大差不多一倍(37,000 平方公尺),商店數目也多一倍(145 家)。整個 outlet 分為三個區域,West Zone、East Zone 及 Hill Side。
 
頂樓就是吃午餐的「瓢六亭」(位於 Hill Side)
 
瓢六亭內部
 
正一的可爾必思蘇打
 
大佬的午餐──鰻と鶏せいろ蒸し重(鰻魚與雞的組合,JP¥1,800)
 
來到御殿場時間已差不多 13:00,進入 outlet 後第一件事當然不是購物,而是找吃的。先在出入口附近拿了一份 outlet 地圖,找找有甚麼東西可吃!由於在下田吃不到鰻魚,心有不甘,因此便選了鰻魚專門店──瓢六亭,位置在 Hill Side 的 High Street(最高那一層)。選定目標後,便飛快地從 West Zone 直奔 Hill Side。
 
搭乘手扶梯到達頂層,從遠處已經嗅到濃濃的炭烤香味!瓢六亭的名字來自於日本的吉祥圖案「六つ瓢箪」(六個葫蘆);日文的「六瓢」(むびょう)與「無病」同音,因此六個葫蘆就有「無病無痛、健康長壽」的含意。瓢六亭只有兩家店,Outlet 這一家是分店,本店則是位於箱根附近的湯河原富士屋旅館內。作為著名傳統旅館的食事處,品質應該蠻可靠的。
 
正一的午餐──鰻重【上】(JP¥4,800)
 
在英國生活久了,已習慣了一坐下便看飲料單,因為屁股還沒碰到椅子,店員便會問你喝甚麼!其實日本都有點類似,店員大多都會先問飲料再點餐。大佬一貫的點了可樂,正一側選擇了可爾必思蘇打。餐點方面,大佬選了鰻魚與雞的組合,一年沒吃過鰻魚的正一,當然要全鰻魚的!份量由小至大分為「並」、「上」、「天下無雙」三種;套餐已包含醃漬菜及湯品。
 
瓢六亭使用鮮活鰻魚現宰現烤,不是冷藏鰻魚或是預製食品;採用関西傳統的製作方式,鰻魚不會先蒸熟才烤,而是直接用炭火燒烤,外皮酥脆,肉質厚實,滿滿的焦香味!
 
Hill Side Bridge(連接 Hill Side 及 East Zone)拍攝的富士山
 
夢の大橋(連接 West Zone 與 East Zone)與富士山
 
吃飽後,也是時候逛街。我們的目標主要是位於 East Zone,大佬想逛的 Adidas 及 Nike,正一喜歡的 New Balance 都是位於這一區域。
 
East Zone 主要是傳統運動休閑品牌,除了前面提到的外,還有 The North Face、Columbia、Timberland、Levi's 等。West Zone 主要以售買奢侈品牌為主,好像 GUCCI、Bluberry、Prada、Calvin Klein 之類的。Hill Side 以新興品牌、生活用品及餐廳為主,例如 Agnès b、Lululemon、精工、Zwilling(雙立人/孖人牌)、Sanrio、Lego 等。但這種分類不是絕對,也有例外的,詳細必須查閱 outlet 地圖
 
為甚麼文章開首時,正一會說還好有到 outlet 的行程?因為這次正一穿錯鞋子來日本,穿了一雙不太適合遠行的鞋子。首兩天在東京主要是搭電車、徒步比較多,雙腳已經非常不好受!隨後離開東京自駕遊,要走的路不多,情況算是還好。現在要回東京了,又是擠電車、走路的時候,不重新買過一雙合適的鞋子,腳真的會漰潰!
 
正一唯一買到的一雙鞋
 
正一目標明快,到了 New Balance 之後便直接跑到斷碼專區。在自己穿的尺寸貨架上,一眼便瞄中了那雙美製 990v6。認真試穿後感覺非常合適;鞋子很輕,鞋頭蠻寬鬆,鞋底的緩震及回彈感也很好。因為是斷碼貨,所以價格也蠻合理,只要 JP¥24,320(約 £125)。
 
有比英國便宜嗎?以「斷碼 vs 斷碼」比較,其實英國比較便宜。在英國的官方授權零售商 JD Sports 所標示的原價為 £200,但實際優惠後售價是 £135,遇到斷碼可以再八五折或更多。加上英國在聖誕前夕「黑色星期五」會出現折上折優惠,如果遇到斷碼貨更加變成折上折上折!正一就曾經不用 £200 便買到 3 雙英製系列,分別為兩雙 1500 及一雙 670。
 
正一買完後便是大佬的購物時間,當然他也有買到東西。Outlet 內大部分商店均設有退稅服務,外國遊客在結帳時出示護照便可以直接扣除稅款,不用提著一大堆戰利品再到退稅櫃檯排隊辦手續,省卻不少時間!逛完 outlet 也是時候離開静岡県返回東京……
 
 
本次旅程文章目錄:
 
出發前 [日本旅遊 2025] 從曼徹斯特到倫敦~倫敦希斯洛二及三航希爾頓花園酒店
[日本旅遊 2025] 從希斯路機場到羽田機場:日航 JL42 航班與日本入國手續
第 1 天 [日本旅遊 2025] 鉄道博物館~琦玉県日本最大鐵路博物館
[日本旅遊 2025] 台場:實物大獨角獸鋼彈立像及御台場海濱公園
[日本旅遊 2025] 高 CP 值住宿──Dormy Inn PREMIUM 銀座
第 2 天 [日本旅遊 2025] 浅草:雷門與壽喜燒牛鍋米久本店
[日本旅遊 2025] 華人禁地(?)──靖國神社、遊就館
[日本旅遊 2025] 上野螃蟹吃到飽:蟹食之放題 Gozzo 上野廣小路店
第 3 天 [日本旅遊 2025] 豊洲市場:大和寿司,參觀青果棟
[日本旅遊 2025] 熱海:伊豆山神社、熱海城
[日本旅遊 2025] 網代温泉:隠れ湯の宿 月のあかり
第 4 天 [日本旅遊 2025] 伊豆高原:大室山、Steak House 金井
[日本旅遊 2025] 片瀬温泉:片瀬館 ひいな
第 5 天 [日本旅遊 2025] 下田了仙寺・開國之道場
[日本旅遊 2025] 三嶋大社~告別伊豆半島
[日本旅遊 2025] 秀峰閣 湖月~富士山下、河口湖上的溫泉旅館
第 6 天 [日本旅遊 2025] 河口浅間神社遥拝所(天空之鳥居)、富士山全景纜車(河口湖天上山公園)
[日本旅遊 2025] 富士吉田懷舊商店街、河口湖名物──餺飥、秀峰閣湖月的第二頓会席料理
第 7 天 [日本旅遊 2025] 富士宮:白糸ノ滝、富士山本宮浅間大社
[日本旅遊 2025] 御殿場 PREMIUM OUTLETS
[日本旅遊 2025] 格拉斯麗新宿飯店~哥斯拉酒店
第 8 天 [日本旅遊 2025] 鎌倉:鶴岡八幡宮、小町通り商店街、高徳院(鎌倉大仏)
[日本旅遊 2025] 江ノ島~原來搭手扶電梯也要付錢的!
第 9 天 [日本旅遊 2025] 東京鐵塔、増上寺
[日本旅遊 2025] 築地場外市場
[日本旅遊 2025] 明治神宮~供奉近代日本最偉大的天皇
第 10 天 [日本旅遊 2025] 成田機場:日本再見!
 
 
歡迎追蹤正一的 Instagram:

[Japan tour 2025] Fujinomiya: Shiraitonotaki 'White Silk Fall'; and Fujisan Hongu Sengen Main Shrine, the orginal shrine of Mt Fuji

中文版請按此
 
Date: 9th January 2025 (Thursday)
 
 
Today, we're leaving Lake Kawaguchi! Just like yesterday, we had breakfast, enjoyed the hot spring bath and footbath. Then, we checked out of the hotel and left Yamanashi Prefecture...
 
On the way to the city of Fujinomiya (富士宮市) in Shizuoka Prefecture, we drove along a stretch of barren road, with trees on both sides and very few cars on the road, making it feel like we had entered a deserted area. This is the famous Aokigahara Forest (青木ヶ原樹海).
 
最後的足湯
Before we left, we had one last footbath while enjoying the view of Mt Fuji
 
'Aokigahara' is actually the original name of the forest, which means 'a plain covered in green trees'. From the highlands, the dense tree canopy look like waves, which is why it's also called 'Jukai' (樹海, 'the Sea of Trees') in Japanese. However, the more widely recognised name, especially among foreigners, is the 'Suicide Forest'.
 
Aokigahara gained more mystery when it became the site of the disappearance and death of the main character in the famous Japanese detective novel 'Kuroi Jukai' (The Black Sea of Trees, 黒い樹海). Later, the controversial book 'The Complete Manual of Suicide' (完全自殺マニュアル) named Aokigahara as the 'best place to commit suicide', adding to the chilling reputation of the forest. The name 'Suicide Forest' became even more famous in 2018 when the American YouTuber, Logan Paul filmed a died body in the forest and upload the raw footage, shocking viewers worldwide.
 
Moreover, in Aokigahara, satnav and compasses often fail, which adds to the paranormal atmosphere. However, the satnav failure is due to the dense trees blocking singals, and the compass issues are caused by the magnetic properties of some of the minerals in the lava rock. The same phenomenon occurs in Hong Kong's So Lo Pun Village (鎖羅盆村) and the 'Sai Kung Barrier' (西貢結界). Local authorities in Yamanashi are working to clear up the stigma surrounding Aokigahara by promoting its natural and geographical value, as well as improving visitor signage.
 
The view of Mt Fuji from Shiraito-no-Taki
 
After about an hour's drive from Lake Kawaguchi, we arrived at the falls Shiraitonotaki (白糸ノ滝) and Otodomenotaki (音止ノ滝) in Fujinomiya, around 10:00. As far as I know, there is only one fall named 'Otodomenotaki' in Japan, but there are countless Shiraitonotaki.
 
Shiraitonotaki and Otodomenotaki are two separate waterfalls, both located at the same site, which also features an official car park and a tourist information centre. The official car park charge JP¥500, but after parking, we discovered several private car parks around the falls that only charge JP¥300, which is cheaper than the official one!
 
Apart from the tourist facilities, there are several shops and restaurants, but most of them hadn't opened yet, probably because it was still early in the day.
 
The monument marking Otodomenotaki
 
Otodomenotaki
 
According to the signage in the area, we first visited Otodomenotaki. 'Otodomenotaki' means 'the Waterfall of Silence' and is located to the east of Shiraitonotaki, with a plateau between the two. Otodomenotaki, part of the river Shibagawa (芝川), stands about 25 metres tall, and the waterfall has a very powerful flow, with the sound of the waterfall being deafening. So why is it called 'Silence'? This is related to the legend of the Soga brothers (曽我兄弟).
 
The story goes that the Soga brothers were planning to assassinate their father's murderer by the waterfall. However, the sound of the water so loud that they couldn't hear each other speak. One of the brothers muttered, 'this waterfall shows no compassion,' and, just as he said this, the sound of the waterfall suddenly stopped, allowing them to discuss their plans in silence. Once they had finished speaking, the roar of the waterfall resumed. That's how Otodomenotaki got its name. There are other sites related to the Soga brothers nearby, including the tomb of their target, KUDÔ Suketsune (工藤 祐経), and the 'Hidden Rock' () where the brothers hid.
 
But who were the Soga brothers? The Soga brothers were famous for their revenge in the early Kamakura period (around end of 12th century). Their story is considered one of Japan's 'Three Great Revenge Stories'.
 
The brothers, originally from the Kawazu (河津) family, vowed to avenge their father, who was mistakenly killed by their enemy, KUDÔ Sukutsune (a high-ranking samurai of the shogunate). In 1193, during a large hunt held at the foot of Mt Fuji by the shogun MINAMOTO-no Yoritomo (源 瀬朝), the brothers seized the opportunity to infiltrate the camp and successfully assassinate Kudô. However, the older brother, Sukenari (祐成) died instantly, while the younger brother, Tokimune (時致) was arrested. Although the shogun Yoritomo sympathised with them, he was pressured by the Kudô family to execute him. This event became a symbol of loyalty and filial piety, and the tale of the Soga brothers, known as the 'Soga Monogatari', has been passed down through the ages.
 
The monument of Shiraitonotaki
 
Shiraitonotaki
 
The monument for Jikigyô Miroku
 
We continued along the marked path, walking down around 100 steps to reach Shiraitonotaki, which means 'White Silk Fall'. The falls are about 20 metres high and 150 metres wide, cascading in a crescent shape, with water flowing down from many parts of the cliff, resembling countless white silk threads hanging down. This type of spring-fed waterfall is rare in Japan, and it's renowned for its spectacular scenery. It was designated as a National Scenic Beauty and Natural Monument in 1936. The water comes from snowmelt and rainwater from Mt Fuji, and the average water temperature is about 12°C. Approximately 1.5 tonnes of water flow through the falls every second.
 
Next to the falls, there's a stone monument for Jikigyô Miroku (食行身禄の碑), which was erected in 1832 to commemorate the famous master of the Fujiko (富士講) religious movement, ITÔ Ihei (伊藤 伊兵衛, Jikigyô Miroku is his name in religion). Fujiko is a falk religion that involves pilgrimage and ascetic practices on Mt Fuji, which became prominent during the mid-Edo period. The founder of Fujiko, HASEGAWA Kakugyô (長谷川 角行), is said to have praciticed in the area around Shiraitonotaki, making it a sacred site that attracted many pilgrims. Fujiko is regarded as an important part of Mt Fuji's culture and is now listed as part of the World Heritage site along with Mt Fuji.
 
Shiraitonotaki is a perfect spot to see rainbows, whenever the sunlight hits the water spray. Before we left, Todd noticed a shop selling amazake (甘酒, sweet fermented rice drink), so we had a warm cup to refresh ourselves before setting off.
 
Shiraitonotaki and the rainbow
 
Continuing to admire Mt Fuji
 
There were more clouds on Mt Fuji today than the past two days
 
After a 20-minute drive from Shiraitonotaki, we arrived at Fujisan Hongu Sengen Taisha (富士山本宮 浅間大社, Sengen Main Shrine, the original shrine of Mt Fuji). As the head shrine dedicated to the worship of Mt Fuji's deity, Konohanasakuya-hime (木開花耶姫), we should have visited here before Lake Kawaguchi, but we didn't have enough time that days (see the earlier article for that). So, we had to make the visit on the way out!
 
Fujisan Hongu Sengen Taisha is the head shrine of over 1,300 Sengen (or Asama) shrines in Japan. In the Meiji period, it was officially designated as Fujisan Hongu Sengen Jinja, but in 1982, it was renamed to 'Taisha' (main shrine) instead of 'Jinja', to emphasise its status as the head shrine. Today, it's commonly referred to as Sengen Taisha. A long long time ago the shrine was also known as 'Fujinomiya', which the city name after. This is the largest shrine in Japan, though it might not appear so at first glance – that's because most of its land isn't something regular visitors would typically visit!
 
The shrine's site in Fujinomiya covers only about 17,000 square metres, which isn't very large. However, the land above the 8th station of Mt Fuji belongs to Sengen Taisha, covering roughly 400 hectares, which is the entire summit of Mt Fuji. This makes it over twice the size of Ise Jingu (伊勢神宮), which has about 200 hectares. I'll explain how Sengen Taisha came to own the summit of Mt Fuji later.
 
The third torii gate of Sengen Taisha
 
The Yabusame Statue
 
The car park is located on the west side of the worship pathway, and once we parked, we walked toward the third torii gate. The placement of the torii gates at Sengen Taisha is a bit unusual. Typically, torii gates are found along the main worship pathway, though there are occasional exceptions, mainly with smaller shrines. However, in the case of large shrines or the head shrine, this is quite rare. Looking ahead from the third torii, you'll see a giant torii gate positioned in the centre of a car park – that is the second torii. Although the position seems a bit odd, it is still aligned with the shrine's main axis. But as you move further, you can't find the first torii gate. So, where is the first torii?
 
The current first torii gate is located approximately 250 metres southwest of the second torii, near the Mt Fuji World Heritage Centre Shizuoka (静岡県富士山世界遺産センター). It's completely off the shrine's central axis. The first torii gate was originally built in 1934 and stood in front of the current Fujinomiya station, but it was dismantled in 1981 due to land developmemt. The current gate was rebuilt in 2006, but neither version was situated along the shrine's main axis. Maybe it's because Mt Fuji's reverence stretches everywhere, and its sacred domain is widespread (just a personal guess!)
 
Kagamiike (east side)
 
During the New Year period, shrines and temples are filled with food stalls. I thought things would go back to normal after 'the seventh day' of the New Year, but even on the 9th, the main worship pathway to the shrine was still full of vendors. Behind the third torii gate is the Kagamiike (鏡池, literally 'Mirror Pond'), with crystal-clear water and a mirror-like surface. The pond, located on the east and west sides of the worship pathway, has a narrow connection between the two, with an arched bridge crossing over it (part of the worship pathway). Its shape is like a pair of glasses, which is why it's also called the 'Eyeglass Pond'. The arched bridge was rebuilt in 1915 using stone to commemorate the fourth year of Taishô Emperor's reign.
 
Next to the Kagamiike is a statue of yabusame, a traditional mounted archery technique. Yabusame is a Shinto ritual that was established as a ceremonial event by Minamoto-no Yoritomo. The yabusame festival is one of the main festivals at Sengen Taisha, held every year on 5th May at the Sakuranobaba (桜の馬場, the Horse Ground of Cherry) between the Kagamiike and the Rômon (楼門, the Tower Gate). The field is set with three targets, and the riders race by on horseback, shooting three arrows, one for each target. These targets represent the main deity of the shrine, Konohanasakuya-hime, her husband Niniginomikoto, and her father, Oyamatsuminokami. The arrows represent the heavens, the earth, and humankind, and hitting the target signifies that the deities accept the wishes.
 
The Sakuranobaba is not only the location for the yabusame festival but also a famous cherry blossom viewing spot, with over 500 cherry trees planted there.
 
Rômon, with green curtains on either side of the central door, each featuring a statue of a guardian deity
 
The current main hall and the Rômon of the shrine were rebuilt in 1604 and 1614, respectively, with funding from the Tokugawa shogunate. The Rômon, which serves as the main entrance to the inner sanctuary, is 4 ken wide (1 ken is approximately 6 feet or 1.8 metres), 2.5 ken deep, and 6.5 ken tall, with a two-storey structure. There is a door in the centre and on either side, and two guardian statues are placed by the central door. The plaque reading 'Fujisan Hongu' was made in 1819 and inscribed by Prince Einin Nyûdô of Shôgoin (聖護院盈仁入道親王), younger brother of Emperor Kôkaku.
 
The main hall of the shrine is similar to the Gongenzukuri (権現造) style, which I saw at the Mishima Taisha. It combines the worship hall, the offering hall and main sanctuary in a single building. However, unlike the Gongenzukuri style, which is a single-storey structure, the Sengen Taisha has a two-storey main hall, which is known as Asamazukuri (浅間造). This style was inspired by Tokugawa Ieyasu (徳川 家康) and first use to Sengen Taisha. The roof of the worship hall, along with the elevated main hall, mimics the shape of Mt Fuji, with the deities residing at the top, just like Mt Fuji, where the sacred domain is at the peak, and the human world is at the base.
 
Another unique feature of the main hall is the carvings on the kamiguchi (蟇股, decorative roof beams). Form a distance, these carvings are hard to notice. On the front of the beams, you can find the chrysanthemum emblem of imperial family and the mallow leaf emblem of Tokugawa family, while on the western side, only the mallow leaf emblem is carved, and on the eastern side, there are both the chrysanthemum emblem and the paulownia emblem of the Toyotomi family. It is very rare for a shrine to use two different emblems, and it's even more unusual for three to be used, which is something unique to Sengen Taisha. The Tokugawa family funded the shrine, so it makes sense for them to use the mallow leaf emblem, and the chrysanthemum emblem is a sign of respect for the Emperor. But why is the Toyotomi family's paulownia emblem included, despite being defeated by Tokugawa Ieyasu? Scholars have not reached a consensus on this yet.
 
The worship hall, with the two-storey main hall visible in the background . On the right of the photo, you can see the Shinzen-zakura tree surrounded by ema (wooden plaques with wishes)
 
On the east side of the worship hall, there is a cherry tree called 'Shingen-zakura' (信玄桜). It is said that the famous samurai TAKEDA Shingen (武田 信玄), while marching through Suruga Province (now the middle part of Shizuoka Prefecture), prayed at Sengen Taisha for victory and prosperity. He planted a sapling, which is now the Shingen-zakura. The tree is surrounded by ema plaques (wooden plaques with wishes) on all sides. Just as we were about to leave the worship hall, a strong gusts of wind blew, causing the ema plaques to knock against each other, making a crisp sound. At the same time, offerings scattered across the ground, and the shrine staff hurriedly came out to tidy up.
 
To the east of the main shrine is another famous attraction of the shrine: the pond Wakutamaike (湧玉池). The location of this pond was the main reason Sengen Taisha was moved to its current site. Originally, the shrine was located at the foot of Mt Fuji (now known as Yamamiya). The original site is now called 'Yamamiya Sengen Jinja' (山宮浅間神社), and it is still managed by Sengen Taisha as an auxiliary shrine, officially referred to as the 'Motomiya' (元宮, the original shrine). In 781, the first eruption of Mt Fuji was recorded in written histroy. People at the time believe the eruption was caused by the anger of the mountain deity, so Emperor Heizei (平城天皇) ordered in 806 that the shrine be relocated next to Wakutamaike, hoping that the spring water would calm the anger of the deity.
 
After the Middle Ages, Wakutamaike became a place for mountain ascetics to purify themselves before climbing Mt Fuji. The water comes from the snowmelt of Mt Fuji and overflows from cracks in the lava rock. The temperature remains around 13°C year-round, with a flow rate of 2.4 litres per second. During the summer, you can feel the coolness of the water just by dipping your hand in, which is refreshing and helps dispel the heat. Next to the pond is a shrine called the Mizuya Jinja, which enshrines the deities of trees and water. There are several water outlets, and visitors who bring their own containers can take some water with them; if not, the shrine provides new bottles for JP¥200. I also took some water, and it tasted refreshing and sweet.
 
Wakutamaike
 
The Mizuya Jinja next to Wakutamaike, which enshrines the deities of water and trees, and the thunder deity
 
Sengen Taisha also has an Okumiya (奧宮) and a subsidiary shrine, the Kusushi Jinja (久須志神社, also known as the 'Northeast Okumiya') on the Mt Fuji summit. The Okumiya is a 'replica' of the main shrine, equal in rank and serving the same main deity. The Kusushi Jinja, though commonly referred to as the 'Northeast Okumiya', is actually a massha (末社), which is the lowest level of subordinate shrines. Generally speaking, the hongu (main shrine) enshrines the main deity, while the sessha (摂社) enshrines the deity's family members, and the massha enshrines local or unrelated deities.
 
Although the Kusushi Jinja is a massha, its history is deeply tied to the allocation of benefits from Mt Fuji's summit. The Kusushi Jinja was originally a Yakushidô (薬師堂), built by villagers from Subashiri (須走) at the summit of the Subashiri trail. It was established to enshrine Yakushi Nyurai (薬師如来, the Medicine Buddha), and was managed by the Higashiguchi Hongu Fuji Sengen Jinja (東口本宮富士浅間神社, also known as 'Subashiri Sengen Jinja'). However, due to the harsh mountain environment, the Yakushidô fell into disrepair, and in 1702, Sengen Taisha funded its reconstruction. This led to disputes over the rights to the Yakushidô between the villagers of Subashiri and Sengen Taisha.
 
Why did Sengen Taisha fund the reconstruction of the Yakushidô? Sengen Taisha was the primary user of the Yakushidô. Although it was owned by the village of Subashiri and managed by Subashiri Sengen Jinja, the Yakushidô wasn't only used by the village or climbers on the Subashiri trail. As Sengen Taisha was far from the foot of Mt Fuji and didn't have its own trail, the village of Murayama (村山), where the closet trailhead was, was the only one not controlled by the Sengen sect. Sengen Taisha priests, therefore, used the Subashiri trail and the Yakushidô to conduct rituals at the summit.
 
What benefits did Mt Fuji's summit bring? The primary benefits were the yamayakusen (山役銭) and Naiin Sansen (内院散銭). Historically, apart from the Murayama and Subashiri trails mentioned earlier, there were also the Suyama (須山) and Yoshida (吉田) trails. These trails were developed and managed by the surrounding villages or local powers. The yamayakusen was essentially a toll for the right to pass through these trails. Yamayakusen was the income required for the construction and maintenance of these trails, while the Naiin Sansen, collected at the summit, was of far greater value.
 
The Tenjinja behind the main shrine, enshrining the deity Tenman Daijin (Sugawara-no Michizane), the patron deity of learning
 
The Naiin (内院), also known as the Ônaiin (大内院), is the central basin of the crater at the summit of Mt Fuji. It is regarded as sacred ground, and regular people are not allowed to enter. Followers believe that throwing money into the Naiin as an offering brings blessings, and the money thrown in is known as Naiinn Sansen. The distribution of Naiin Sansen was based on power, and the large feudal lords around Mt Fuji divided it according to their influence and status. Over time, some feudal lords transferred their right to collect Naiin Sansen to local villages or local powers.
 
In 1533, IMAGAWA Ujiteru (今川 氏輝) granted the right to collect Naiin Sansen to one of the Murayama Three Monasteries, Tsujinobô (辻之坊). In 1577, the Takeda family (武田家) granted the right to collect Naiin Sansen at the Yakushidô on the days of the annual service, indirectly benefiting the villagers of Subashiri. In 1609, Tokugawa Ieyasu donated all of his share to Sengen Taisha, allowing the shrine to receive the greatest share. How significant was the income from Naiin Sansen? For the village of Subashiri, it amounted to 76 tael (2.87 kilograms) of gold each year, with each household receiving about 1 to 2 tael (37.8-75.6 gram) on average.
 
The ownership of the Yakushidô was not only about the distribution of Naiin Sansen but also about the management rights of the mountain lodges on Yakushidake (薬師嶽, the peak of the Yakushidô). In 1703, Sengen Taisha authorised the villagers of Yoshida to operate the mountain lodge on Yakushidake, which led to the first dispute between the villagers of Subashiri and Sengen Taisha – known as the Genroku Dispute (元禄の争論). Subashiri Sengen Jinja represented village of Subashiri to file a compliant with the Jisha Bugyô (寺社奉行, an official in the shogunate, similar to Secretary for Religious Affairs on today) regarding the ownership of the Yakushidô and the rights to the mountain lodge.
 
After negotiations, both parties agreed that the construction of the mountain lodge required permission from both sides, and that the existing lodges could not be transferred. The right to hold rituals at the Yakushidô belonged to Subashiri Sengen Jinja, and every time Sengen Taisha performed rituals there, they would have to pay 200 mon (, the currency at the time, the official rate is 4,000 mon equal to 1 tael of gold) to Subashiri village as compensation. Regarding the Naiin Sansen, during the first collection, 60% went to Sengen Taisha, and 40% to Subashiri village; during the second collection, all the money went to Subashiri village only.
 
Takoyaki (octpus filled dough balls) bought from a stall along the worship pathway. This was our first time trying takoyaki during this trip!
 
Later, in 1772, the village of Subashiri made a claim for exclusive control over the summit of Mt Fuji, known as 'An'ei Dispute' (安永の争論). Their reasoning was that as the Yakushidô controlled the climbing activities, and after the Genroku Dispute, Subashiri had secured ownership of the Yakushidô and the right to collect Naiin Sansen. They argued that Sengen Taisha should not have control over the summit, as they were just another group of mountain climbers who had to pay for the use of the Yakushidô and trails. So, what was the result? As usual, 'might makes right' – the result was a victory for the powerful (though I personally agree Subashiri's argument was rather weak!)
 
The claim of Subashiri village was significant, and after seven years of proceedings, in 1779, the shogunate finally resolved the dispute through the combined efforts of Jisha Bugyô, Kanjô Bugyô (勘定奉行, similar to Chancellor of the Exchequer) and Machi Bugyô (町奉行, similar to Home Secretary). To avoid further disputes over the summit and to recognise the sacred nature of the land above the 8th station, the shogunate officially transferred the land to Sengen Taisha, making the shrine the sole authority over it. Tokugawa family had a close relationship with Sengen Taisha, and Subashiri's persistent challengers to the Sengen Taisha's authority were ultimately unsuccessful.
 
With Sengen Taisha gaining control over the land above the 8th station, the Yakushidô naturally became part of Sengen Taisha's properties. During the Meiji period, with the separation of Shinto and Buddhism, the Buddist statues were removed, and the Yakushidô was renamed Kusushi Jinja, which now enshrines the deities of medicine, Ôkunimeshi (大国主) and Sukunahikona (少彥名, the same deity as Yakushi Nyorai, as it was believed that they were just different manifestations of the same deity). Interestingly, the name 'Kusushi' is another pronunciation of the kanji '薬師' (Yakushi), suggesting that the shrine was quite adept at playing political games!
 
By modern times, the dispute over who owns Mt Fuji seemed to be resolved, but not so fast! After the Meiji Restoration, the government took control of the national Shinto shrines, and the land was made state-owned. After World War II, shrines reorganised as religious corporations, and the government gradually returned most of the land. The only exception was the summit of Mt Fuji, which the government refused to return, citing its special status. Sengen Taisha has been fighting for the return of the summit since 1962, but after three trails from law courts, the government totally lost. However, the process of transferring the land only completed in 2004.
 
Today, the shrine no longer encourages climibers to throw money into the Naiinn. All donations should be placed in the offering boxes at the Okumiya or Kusushi Jinja. The yamayakusen has disappeared, and instead, climbers must pay an entrance fee to either Yamanashi or Shizuoka prefectures. The current fee is JP¥4,000 per perosn. And thus, the dispute over Mt Fuji ownership has come to an end.
 
 
Article menu for this trip:
 
Pre-arrival [Japan tour 2025] From Manchester to London ~ Hilton Garden Inn London Heathrow Terminals 2 & 3
[Japan tour 2025] From Heathrow to Haneda: flight JL42 & immigration in Japan
Day 1 [Japan tour 2025] The Railway Museum, the largest railway museum in Japan
[Japan tour 2025] Daiba: The Life-sized Unicorn Gundam Statue & Odaiba Marine Park
[Japan tour 2025] Dormy Inn PREMIUM Ginza: bargain accommodation
Day 2 [Japan tour 2025] Asakua: Sensôji, one of major Buddhist temples
[Japan tour 2025] Yasukuni Jinja, a shrine of martyrs and the place of taboo
[Japan tour 2025] Crabs all-you-can-eat in Ueno: Gozzo Ueno Hirokôji
Day 3 [Japan tour 2025] Toyosu Market: Daiwa Sushi, and visiting the Fruit and Vegetable Market
[Japan tour 2025] Atami: Izusan Shrine & Atami Castle
[Japan tour 2025] Tsukinoakari, a hidden hotspring accommodation
Day 4 [Japan tour 2025] Izu Highland: Mt Ômuro and the Steak House Kanai
[Japan tour 2025] Katasekan Hiina, a seaside hotspring inn in Izu Peninsula
Day 5 [Japan tour 2025] Shimoda, the first step to modernise Japan
[Japan tour 2025] Mishima Main Shrine – say goodbye to Izu
[Japan tour 2025] Shuhoukaku Kogetsu: a hotspring inn in front of Mt Fuji and Lake Kawaguch
Day 6 [Japan tour 2025] The Torii Gate in the Sky, and Mount Fuji Panoramic Ropeway
[Japan tour 2025] Fujiyoshida Retro high street; famous food in Kawaguchiko – Hôtô; and the second dinner in Shuhoukaku Kogetsu
Day 7 [Japan tour 2025] Fujinomiya: Shiraitonotaki 'White Silk Fall'; and Fujisan Hongu Sengen Main Shrine, the orginal shrine of Mt Fuji
[Japan tour 2025] Gotemba Premium Outlets
[Japan tour 2025] Hotel Gracery Shinjuku: the Godzilla's hotel
Day 8 [Japan tour 2025] Kamakura: Tsurugaoka Hachimangû, Komachidôri high street, and the Kôtokuin (the Great Buddha statue)
[Japan tour 2025] Enoshima: please pay for the escalator
Day 9 [Japan tour 2025] Tokyo Tower; and Zôjôji, a Buddhist temple
[Japan tour 2025] Tsukiji Outer Market
[Japan tour 2025] Meiji Imperial Shrine, a Shrine for Emperor Meiji
Day 10 [Japan tour 2025] Narita Airport: see you, Japan!
 
 
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[Japan tour 2025] Gotemba Premium Outlets

中文版請按此   Date: 9th January 2025 (Thursday)     ...