[Japan tour 2025] Toyosu Market: Daiwa Sushi, and visiting the Fruit and Vegetable Market

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Date: 5th January 2025 (Sunday)
 
 
The early bird catches the worm! This morning's itinerary was centred around food, so rising early was essential. I woke up at around 06:00, freshened up, and planned to visit Toyosu Market in the morning, followed by a road trip to Izu (伊豆) in the afternoon. Since I wasn't sure when I'd be back at the hotel, I checked out and left my luggage at the front desk by 07:00.
 
After checking out, I walked about 10 minutes from the hotel to the Tsukiji (築地) bus stop, where I boarded the '都 05-2' bus ('都' pronounced 'tɔ'). In Tokyo, many bus routes are identified with kanji (Japanised Chinese characters) as prefixes, helping locals recognise the service areas and shortening the route numbers. However, this can be a bit confusing for many people, other than Japanese and Chinese speakers.
 
Bus '都 05-2' (toward Tokyo Big Sight)
 
Bus bell push
 
Information display for coming stop
 
Shin Toyosu Station bus stop (south bound)
 
A bright and sunny morning
 
Tokyo's buses differ from those in Osaka and Kyoto in that passengers pay upon boarding. You enter through the front door, and the fare within the urban area of Tokyo is JP¥210 per adult per ride. You can pay with a Suica card or cash, and change is provided for 1,000 yen notes (other denominations aren't accepted). The buses also have announcements and displays showing the upcoming stops. Before reaching your stop, you need to press the bell to notify the driver, or you might miss it. Passengers must exit via the rear door.
 
After passing 6 stops, I arrived at Shin Toyosu Station (新豊洲駅前) and walked another 10 minutes to Toyosu Market.
 
The vehicle entrance of the Fruit and Vegetable Market
 
Management Facilities Building of Toyosu Market (passing by the track of the Yurikamome Line)
 
Toyosu Market (豊洲市場), also known as 'New Tsukiji', replaced the old Tsukiji Market (築地市場) as Tokyo's – and the world's – largest wholesale market for fresh food, handling 1,400 to 1,700 tonnes of seafood daily. In addition to seafood auctions, fruit and vegetable auctions are also held. Tsukiji Market ceased operations on 6th October 2018, and the relocation process began, with Toyosu Market starting internal operations on 11th October and officially opening to the public on 13th October.
 
Toyosu Market doesn't feel like a 'traditional market' at all. There's no chaotic atmosphere; instead, it's made up of neat, modern buildings. It feels more like a techpark than a market. The entire Toyosu Market consists of four large buildings: the Fisheries Wholesale Market Building (水産卸売場棟), the Fisheries Intermediate Wholesale Market Building (水産仲卸売場棟), the Management Facilities Building (管理施設棟), and the Fruits and Vegetables Building (青果棟), all connected by footbridges. The operational and tourist areas are separated, and visitors can only view the operational areas through glass windows.
 
Three 'Toyosu Market Gourmet' restaurants in Fruits and Vegetables Bldg
 
The dining area at Toyosu Market is called 'Toyosu Market Gourmet' (豊洲市場ぐるめ), with restaurants located in the Fisheries Intermediate Wholesale Market Building (22 restaurants), Management Facilities Building (12 restaurants), and Fruits and Vegetables Building (3 restaurants).
 
The three restaurants on the 1/F of the Fruit and Vegetable Building feel a little lonely. Daiwa Sushi (大和寿司), a popular restaurant from Tsukiji era, relocated to Toyosu and is now situated in the relatively remote Fruits and Vegetables Building. This corner only has three stores, which doesn't generate much foot traffic, so there aren't as many people in line as before. However, it doesn't mean it's devoid of customers, and you still can’t get seated all that quickly! I arrived at 08:30, and by the time I was seated, it was nearly 10:00, so I still had to wait about 1.5 hours. Of course, compared to places like Sushi Dai (寿司大), where you need to take a ticket around 5 am, this was much more convenient!
 
Daiwa Sushi offers an omakase sushi platter (お任せ, chef's selection), which includes seven pieces of nigiri sushi (握り寿司), a portion of sushi roll, a piece of tamagoyaki (grilled egg), and miso soup and green tea, priced at JP¥6,600. You can also extra order specific types of sushi, with prices available on-site. Our chefs can speak English, and what's even more impressive is that he can name of various seafood in Cantonese (with a strong Japanese accent, of course). Beside us, the chef was also serving two other groups of Japanese customers, making a total of six people.
 
Interior of Daiwa Sushi
 
Today, I tried ôtoro (大トロ, strong fatty tuna), ika (イカ, cuttlefish), ebi (エビ, prawn), uni (ウニ, sea urchin), chûtoro (中トロ, medium fatty tuna), tai (鯛, snapper), and anago (穴子, conger eel) at Daiwa Sushi, and I also ordered extra tako (タコ, octopus) and ubagai (ウバガイ, surf clam). The biggest surprises were the uni and ubagai. The sushi is served one piece at a time, and the chef will adds wasabi (山葵, Japanese horseradish) paste or soy sauce as needed for each type of seafood, so there's no need for extra seasoning.
 
The uni melted immediately in my mouth, filling my palate with a rich umami flavour, with a slight salty taste from the seawater, followed by a subtle sweetness. Some of my friends from Hong Kong don't like uni, saying it has a fishy taste or even ammonia smell. This is because it's difficult to find high-quality uni in Hong Kong; the ones available are either not fresh enough (the source of the fishy taste) or have added preservatives (which cause the ammonia smell). High-quality uni won't have these unpleasant flavours.
 
I often see some people from Hong Kong asking online, 'Is ubagai served raw?' In Hong Kong, the ubagai you usually find have red-coloured tails, indicating they are cooked. Raw ubagai have purple-blue tails. The cooked ones are easier to store and less prone to spoilage, which is why restaurants and supermarkets in Hong Kong mostly sell cooked version. Only high-end restaurants serve raw ubagai. The texture is completely different between raw and cooked – raw is crisp and sizzling, while cooked ones are more chewy. Additionally, raw ubagai has a sweet, fresh flavour, whereas cooked version lacks this.
 
Sushi ginger (refreshment after a piece of sushi, the chef will refill it)
 
Ôtoro (strong fatty tuna)
 
Cuttlefish
 
Cooked prawn
 
Uni and tamagoyaki
 
Chûtoro (medium fatty tuna)
 
Snapper
 
Sushi rolls (amberjack and tuna)
 
Conger eel
 
Octopus
 
Ubagai (surf clam)
 
Misu soup
 
The Fruits and Vegetables Building covers about 97,000 square metres and is dedicated to distributing fresh produce form across Japan and international imports. The market handles about 1,000 tonnes of agricultural products daily, ranging from common vegetables like cabbage and carrots to high-end matsutake mushrooms. The market operates 24 hours a day, with new stock arriving at midnight. Wholesale dealers begin auctions for high-end products at 06:30, while other general items are sold to restaurants through intermediate wholesalers or directly to large supermarkets.
 
On the 2/F of the Fruits and Vegetables Building, there's an observation gallery where you can watch the Fruits and Vegetables Market process through windows. The gallery ends at a platform where visitors can watch the fruit and vegetable auctions (which start at 06:30!). There are also display showcasing seasonal fruits and vegetables.
 
In the centre of the platform hall is a 'takarabune' (宝船, treasure boat). At the first auction held at the beginning of a year, takarabune – boat-shapped vessels filled with fruits and vegetables – are displayed to promote prosperous business in the New Year. A takarabune is typically loaded with treasure such as coral, gold, silver, and jewels, making it an auspicious vessel and a popular lucky charm.
 
Gallery entrance of the Fruits and Vegetable Building
 
Intermediate Wholesale Market for Fruits and Vegetables
 
Introduction to Fixed Temperature Warehouse, with Automated Storage and Retrieval System
 
Fixed Temperature Warehouse, with Automated Storage and Retrieval System
 
Wholesale Market platform
 
Takarabune (treasure boat)
 
Seasonal fruits and vegetables
 
Spring: pea, plum, strawberry, bamboo shoot, wasabi (Japanese horseradish), asparagus, etc
 
Summer: cherry, tomato, sweetcorn, Japanese pear, peach, watermelon, etc
 
Autumn: aubergine, shiitake mushroom, chestnut, broccoli, grape, carrot, sweet potato, etc
 
Winter: beetroot, spinach, taro, apple, mooli radish, Chinese leaf, etc
 
Yurikamome Line train outside the Fruits and Vegetables Building
 
Fisheries Intermediate Wholesale Market Building
 
After leaving the Fruits and Vegetables Building, I crossed the footbridge to the Management Facilities Building. This is the administrative building of the market, with no sales operations, so there are no operational tours. However, there is a PR Corner and dining area on the 3/F. The PR Corner introduces the history of the market and occasionally hosts short-term exhibitions. The omakase at Daiwa Sushi, with one serving per person, didn't really fill Todd and me up, so after checking out the PR Corner, we decided to choose another restaurant and have another meal.
 
Inside the Management Facilities Building, well-known restaurants include Tonkatsu Yachiyo (八千代) and Tsukiji Kagura Sushi (つきぢ神楽寿司). Yachiyo, while famous for its tonkatsu (schnitzel), also offers fried prawn, eel, and bamboo fish. Mosuke Dango (茂助だんご), a well-known dessert shop, is another famous restaurant. In addition to their dango (sticky rice balls), their homemade adzuki bean paste and kanten (agar jelly) are also highly regarded. Aside from sweets, they also offer some savoury items, such as udon noodles and tamago soup (a type of egg and rice cake soup).
 
It's really difficult to find high-quality sashimi in the UK, so I decided to go with Kagura Sushi. However, Kagura Sushi already has two branches in the Management Facilities Building, named the 'Toyosu Market' branch and the 'Uogashi' branch, located at opposite ends of the corridor. The menus seem to differ slightly, but Todd preferred the shirako ponzu (code milt) at the Uogashi branch, so we chose that one.
 
I ordered the Kamatoro Uni Don (カマトロ雲丹丼, extremely fatty tuna and sea urchin rice bowl), while Todd ordered the shirako ponzu (白子ポン酢) and fresh oysters. The restaurant also served a steamed uni dish as a starter. Kamatoto is even fattier and more precious than the ôtoro itself, with only about 2 inches of kamatoro per tuna fish. 'Shirako' (白子) refers to the fish's milt, especially from Pacific cod. Shirako ponzu (marinated shirako) is a dish where the shirako is soaked in yuzu vinegar, typically enjoyed as a side dish with alcohol.
 
The Toyosu Market mascot inside the PR Corner – Itchiino (イッチーノ)
 
Starter, steamed uni
 
Shirako ponzu
 
Fresh oysters
 
Kamatoro Uni Don (strong fatty tuna and sea urchin rice bowl)
 
Mosuke Dango
 
After passing through the Management Facilities Building, you would normally visit the Fisheries Wholesale Market Building. However, we had already spent a fair amount of time at Daiwa Sushi, and due to poor planning on my part, we didn't have time to explore the rest of the market after eating. If you really want to explore Toyosu Market and sample the food, it could easily take the whole day.
 
Since I had a car reservation for 12:00, we simply couldn't spare any more time at Toyosu Market. We left the Management Facilities Building and headed straight to the Yurikamome Line's Shijômae (市場前) station to depart.
 
 
Article menu for this trip:
 
Pre-arrival [Japan tour 2025] From Manchester to London ~ Hilton Garden Inn London Heathrow Terminals 2 & 3
[Japan tour 2025] From Heathrow to Haneda: flight JL42 & immigration in Japan
Day 1 [Japan tour 2025] The Railway Museum, the largest railway museum in Japan
[Japan tour 2025] Daiba: The Life-sized Unicorn Gundam Statue & Odaiba Marine Park
[Japan tour 2025] Dormy Inn PREMIUM Ginza: bargain accommodation
Day 2 [Japan tour 2025] Asakua: Sensôji, one of major Buddhist temples
[Japan tour 2025] Yasukuni Jinja, a shrine of martyrs and the place of taboo
[Japan tour 2025] Crabs all-you-can-eat in Ueno: Gozzo Ueno Hirokôji
Day 3 [Japan tour 2025] Toyosu Market: Daiwa Sushi, and visiting the Fruit and Vegetable Market
[Japan tour 2025] Atami: Izusan Shrine & Atami Castle
[Japan tour 2025] Tsukinoakari, a hidden hotspring accommodation
Day 4 [Japan tour 2025] Izu Highland: Mt Ômuro and the Steak House Kanai
[Japan tour 2025] Katasekan Hiina, a seaside hotspring inn in Izu Peninsula
Day 5 [Japan tour 2025] Ryôsenji temple in Shimoda, the first step to modernise Japan
[Japan tour 2025] Mishima Grand Shrine – say goodbye to Izu
[Japan tour 2025] Shuhoukaku Kogetsu: a hotspring inn in front of Mt Fuji and Lake Kawaguchi
Day 6 [Japan tour 2025] The Torii Gate in the Sky, and Mount Fuji Panoramic Ropeway
[Japan tour 2025] Fujiyoshida Retro Shopping Street; famous food in Kawaguchiko – Hôtô; and the second dinner in Shuhoukaku Kogetsu
Day 7 [Japan tour 2025] Fujinomiya: Shiraitonotaki 'White Silk Fall'; and Fujisan Hongu Sengen Main Shrine, the orginal shrine of Mt Fuji
[Japan tour 2025] Gotemba Premium Outlets
[Japan tour 2025] Hotel Gracery Shinjuku: the Godzilla's hotel
Day 8 [Japan tour 2025] Kamakura: Tsurugaoka Hachimangû, Komachidôri high street, and the Kôtokuin (the Great Buddha statue)
[Japan tour 2025] Enoshima: please pay for the escalator
Day 9 [Japan tour 2025] Tokyo Tower; and Zôjôji, a Buddhist temple
[Japan tour 2025] Tsukiji Outer Market
[Japan tour 2025] Meiji Imperial Shrine, a Shrine for Emperor Meiji
Day 10 [Japan tour 2025] Narita Airport: see you, Japan!
 
 
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